Answering the question “How is travel changing the fashion industry” is easy!
A high-soid Asian tourist visiting the US to shop for fashion accessories brings the entire international market. They are able to cater to their needs through top fashion brands if they catch the eye of the top fashion companies. These brands have created unique marketing campaigns to provide international buyers after seeing the impact of increased tourism. To help their country’s market grow, they would offer special deals, personal shoppers, or even a translator. This article will discuss this topic in great detail.
The Fashion Industry is changing with Social Media and the Travel Industry:
It is now more important than ever to be able reach your target audience via the internet.
Failure to achieve this will result in a significant drop in sales. This could be via social media, digital marketing or even e-commerce. However, the new revolution in the fashion industry is how well-known your brand is online. The social media influence of models, make-up artists, producers and stylists is more important than their talent. Your brand’s popularity on Instagram and Twitter will determine how well it sells. This is the new model that is changing the fashion industry.
The traditional marketing approach is losing its relevance and sales. A third of all buyers will purchase a brand’s product if they have seen it online or heard about it. Because people now want to see the products they purchase through social media, such as Snapchats and tweets online, social media has transformed the fashion industry. Consumers who don’t find the brand they want online will move on to another brand.
Today, the social status of a person is determined more by their extravagant travels and experiences than the Jimmy Choos or bags they own. It’s all about the luxuries of travel and experiences in exotic countries, not how much money you spend on clothes or watches. The fashion industry has seen a change in their approach to the past few years. Global brands and designers are adapting to the changing demographic trends. This is how the fashion industry is changing due to travel. In 2015, Chinese tourists spent $229 billion on expensive items. Brands are adapting to the new trend of tourists preferring destinations to expensive goods. By marketing their campaigns in a way that gives people the experience they desire, brands are trying to reach different parts of the globe. These are just a few of the many ways that high-end travel is changing the fashion industry.
The New Hotels Brands are Redefining the Travel Industry:
With the rise of the travel industry, it is a common trend for large hotel chains to offer new products in their hotel business. They are changing the branding of existing hotels by creating new portfolios. This is a new strategy that allows them to offer captivating designs, exquisite detail on menus, striking artworks, and a strong emphasis on local cultures. These hotel brands are a fresh way to enjoy your hotel stay. All of these new hotel brands promise something unique while maintaining consistency in quality and service. Here is a list such hotels that combine quality service with exclusive experiences.
AC Hotels By Marriott:
These hotels are designed to provide guests with a relaxing atmosphere in a variety of lounges. They are located in France and Spain, Portugal, Italy, and most recently, New Orleans. This is for those who wish to stay in Cosmopolitan hotels within cities.
Canopy from Hilton:
They combine the best of both newly constructed and renovated buildings. They are inspired by local architecture and have a high level of significance. They are also available to visit the Pearl District in Oregon, Portland and Ithaca Commons upstate New York, as well as downtown Nashville. This is a place for people who want to relax and enjoy beer and other relaxing activities.
Cordis Hotels and Resorts –
These are luxury hotels featuring exceptional architecture and design by Langham Hospitality Group. Their opening will be at The Langham Place Mongkok in Hong Kong this summer. They also plan to open offices in China, New York and San Francisco, San Francisco, Miami. This is for business travelers who want a little luxury while on vacation.
Curio a collection by Hilton:
These hotels are five- and four-star properties with distinctive qualities from all over the globe. Some examples of Curio-attached hotels are SLS Las Vegas, Highland, Dallas, the Franklin Hotel in Chapel Hill, North Carolina, the Providence Biltmore, Rhode Island, and Diplomat Resort & Spa Hollywood, Florida. Next up will be Houston, Qatar, Sarasota and Portland, Oregon. This is for business travelers who desire the unique luxury of Hilton and the comfort of Hilton.
EVEN Hotels
The Inter Continental Hotel Group has designed these hotels with health and wellbeing in mind. You can find yoga mats in your room and organic and fresh food. They are currently located in Rockville, Maryland, and Norwalk, Connecticut. However, they will soon open in Midtown East and Midtown West, Brooklyn, and other areas in New York. These hotels are designed for IHG high-ranking executives who don’t want to be in a boring place and still expect luxury and comfort.
Graduate Hotels:
These properties are unique and stylish pieces that offer sanctuary for family members as well as professors visiting colleges. They can be found at the Graduate Tempe in Arizona and The Graduate Athens, near the University of Georgia. They will be opening soon in Oxford, Mississippi, Madison, Wisconsin, Lincoln, Nebraska, and Charlottesville. This is a significant upgrade to hotels that offer poor service!
These new hotel brands have transformed the travel industry by offering something different to the table. It used to be about the experiences you have and the places you go. But now, it’s all about everything. From their flight to their hotel, people have higher expectations.
Everybody expects the best services and hotels have been able to adapt to this expectation.
